We’re big fans of MarketReach and always find their research and reports a good and informative read. When it comes to the benefits of direct mail, they’ve come up with a concise list of the five key ones you might want to consider when it comes to getting “best bang for your marketing buck”!: 1. …

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It seems a long time (and with the events of the last couple of years almost a lifetime!) since the introduction of the General Data Protection Regulation (GDPR) in 2018. That, plus the Privacy & Electronic Communications Regulation (PECR) – which adds a further layer of rules to digital channels – succeeded in throwing corporations …

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Ordering print can be tricky. There’s a lot to know, and to remember. But many marketing teams have always done it offline, manually, and so can be reluctant to change. Here’s a quick checklist of why an online ordering portal, and specifically our own PremLive system, can save you money, time and hassle. 1. PremLive …

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Targeting your marketing based on data is the future of, well, everything, really. As our capacity to gather and process more information about customers grows to epic proportions, so do our options for presenting people with relevant, meaningful marketing collateral. Here at PremCom we’re already delivering highly personalised, multichannel campaigns through our PremLive service, but …

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Modern print management thrives on speed and accuracy; coming up with the right goods at the right time to satisfy customers. Of course, you need the right scale as well. There’s a huge difference between printing off a few flyers for an event and running a large-scale digital printing campaign for an established brand. The …

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Nowadays it can feel like the only place to market your business is online but actually statistics show that print marketing still has a very big part to play. According to research by Royal Mail, 32% of young adults say they’re more likely to trust information they get through print than online and 25% of …

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Talk to any marketing professional and there is one thing that everyone will agree upon – they are busy. With more diverse audiences using a range of media, every marketing campaign you run is now multi-channel. This means you aren’t just using one delivery system, you are using at least five. You don’t just have …

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Here at PremCom, we don’t just invest in the latest printing technology, we also take the time to ensure all our staff have the skills and training to make it work at peak effectiveness. That means we know a thing or two about picking the right tools for the job. It’s what led us from …

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With customers shopping around more than ever before, always seeking the next bargain, it’s become harder than ever to secure repeat custom year on year. This has meant that marketing, to try to grab the attention of the customer, has needed to be more personalised than ever before. Yet, of course, the challenge is that …

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It’s never been harder for travel companies to get customers to come back to them year after year. Gone are the days of people immediately thinking of a particular travel agent when they want to book a holiday. Nowadays the travel and tourism market is flooded – and customers have got savvy and are shopping …

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With an almost 5% growth in the travel and tourism industry last year, the challenge for all industry professionals, particularly those in marketing roles, is to stay ahead of the curve and anticipate upcoming trends. In an expanding marketplace, ensuring that your business is at the forefront of a customer’s mind means that you need …

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