Direct Mail – 5 key benefits
October 4, 2021
We’re big fans of MarketReach and always find their research and reports a good and informative read. When it comes to the benefits of direct mail, they’ve come up with a concise list of the five key ones you might want to consider when it comes to getting “best bang for your marketing buck”!:
1. Mail drives purchase
Mail is proven to drive people to purchase either online or in store. In fact, 25% of people bought something or made a payment or donation as a result of receiving mail in the last 12 months.
2. Customers remember mail
According to Neuro-Insight research, mail is remembered 35% more than social media, and 49% more than email. That means you can use mail to build brand awareness and cut-through.
3. Mail is kept and revisited
Mail stays in the home – 75% of business mail and 45% of advertising mail stays in the home for over 4 weeks and is revisited over 4 times on average – meaning your brand stays top of mind. Compare that to email and it’s a “no-brainer”.
4. People of all ages like mail
Research shows that people of all life stages read, appreciate, share, file, display and respond to mail. In fact, 18-24 year olds, on average, respond to Direct Mail quicker than any other age group. Consumers recognise that mail takes effort to send. So, when it is used, it reassures them that companies recognise and value them – they cared enough to send mail.
5. Mail has evolved in innovative ways
New technologies such as Programmatic Mail, augmented reality and automation platforms have allowed mail to deliver greater standout and cut-through as well as be delivered with the same ease, speed and level of personalisation.
If you’d like to know more and to access the MarketReach blogs, case studies and research you can check them out here: https://www.marketreach.co.uk
