Maximising Delegate Experience with Print: Signage, Takeaways, and Informational Asset
November 14, 2025
In an age where digital dominates, the power of print at events is often underestimated. Yet, for delegates, the tactile experience of a beautifully printed badge, a well-designed agenda, or a memorable takeaway can make all the difference.
These days, print assets are a critical part of your marketing strategy, and not just because they’re the best way to inform your audience. In this digital age, print engages, guides, and leave a lasting impression like never before.
At PremCom, we believe that print is an essential part of the delegate journey. From the moment attendees arrive to the moment they leave, every printed asset is an opportunity to enhance their experience. In this blog, we’ll explore how event managers can use print to create value at every touchpoint.
The Psychology of Tangible Assets
There’s something special about holding a physical object. Studies show that tangible materials are more memorable and engaging than digital ones. A printed agenda or personalised badge not only provides information but also reinforces your brand and makes delegates feel valued.
Signage: More Than Just Directions
Effective signage is the backbone of any successful event. It helps delegates navigate the venue, find sessions, and feel welcome. But signage is more than just functional: it’s a branding opportunity. Well-designed signs reinforce your event’s identity and create a cohesive look and feel.
PremCom offers a range of signage solutions, from large-format banners to directional signs and branded backdrops. Our print-on-demand model means you can update designs, add sponsor logos, or create custom signs for different sessions, all without the hassle of minimum orders.
Takeaways and Swag
Delegate packs and branded gifts are a staple of events. But to make an impact, they need to be useful, memorable, and aligned with your brand. PremCom can help you create personalised delegate packs, eco-friendly giveaways, and high-quality printed materials that delegates will want to keep.
Personalisation is key. With variable data printing, you can create custom badges, certificates, or thank-you notes for each attendee. This attention to detail makes delegates feel special and increases the perceived value of your event.
Informational Assets
From agendas and maps to feedback forms and QR codes, informational print assets are essential for a smooth delegate experience. PremCom’s creative team can help you design materials that are clear, engaging, and easy to use. We can also integrate print with digital, using QR codes to link to event apps, surveys, or additional resources.
Print as a Value-Add, Not an Afterthought
Too often, print is treated as an afterthought in event planning. But when integrated into the delegate journey, it becomes a powerful tool for engagement and brand building. PremCom works with you from the outset to ensure that every print asset adds value, before, during, and after the event.
Conclusion & Call to Action
Is your print ready for your next event? Partner with PremCom for creative, flexible print solutions that enhance the delegate experience and deliver real results. Contact us today to learn more.
