Campaigns rarely rely on a single channel or activity. PremLive allows you to truly engage with your audience through personalised, relevant and triggered content coordinated across print and digital. We call it 360 degree communications.
Successful campaigns, multiple channels
PremLive is an industry-leading customer communications management (CCM) system, powered by XMPie from Xerox.
By unlocking the power of their database, it allows clients to target individuals – prospects, customers, employees or other stakeholders – with personalised content across multiple channels. From direct mail to SMS, email, the web and even social media.
Personalisation generates results
Organisations hold extensive data on their customers, their preferences, purchase history and interactions.
Using these data points, and tailoring communications accordingly, is proven to build better relationships, to stimulate interaction, improve sales and so generate greater campaign ROI.
Customers have come to expect such hyper-personalised communications but, until now, coordinating these across multiple channels has been a significant challenge.
A powerful platform
PremLive makes achieving this level of personalisation incredibly easy, by providing a single platform from which to devise, deploy and monitor your entire campaign.
It generates online and offline communications featuring the same, relevant content, tailored to the needs and interests of each recipient, to maximise campaign response and make your investment in marketing really count.
The power of data
Of course, it isn’t possible to achieve this level of personalisation without data. PremLive capitalises on the detailed customer information you hold and enables you to personalise your campaign to every individual.
By adapting specific templates, the technology uses variable data to tailor the campaign content to reflect the specific needs and interests of each customer, across every platform on and offline.
If you’re interested in our specific data skills, you can check those out here.
Visualised campaigns
PremLive’s intuitive campaign dashboard allows you to sketch out campaign flows using our interactive, drag-and-drop digital storyboard.
Planning and visualising sophisticated campaigns has never been so easy, with unlimited customer touch points and a variety of communication platforms and disciplines at your disposal, from direct mail and email to social media and personalised landing pages.
Collaboration in the cloud
Our cloud-based software allows all stakeholders and partners to log in remotely using their unique username and password.
This allows everyone with a role to play in executing the campaign to stay informed and collaborate effectively. From ironing out scheduling and sharing information to agreeing key decisions, cloud collaboration saves time and increases efficiency.
Real-time analytics and reporting
PremLive allows you to track the success of your campaign in real time – and respond in real time too, using the data to refine and improve your approach.
Our suite of easy-to-use tools provides detailed levels of analytics, helping you understand how a campaign is performing. Real-time results allow you to track a customer’s journey and react if necessary to improve the campaign’s success.
Improving your next campaign
PremLive goes further still, gathering and collating response data to improve the targeting of future communications and campaigns.
By automatically feeding new information gathered back into your CRM system, PremLive is a powerful tool for refining your approach and increasing the accuracy – and therefore the effectiveness – of your personalised multichannel marketing.
